Hyundai Motor Announces Opening of Hyundai Translocal Series: Ho Tzu Nyen in New York and Ulsan

SEOUL/NEW YORK, September 22, 2026 – Hyundai Motor Company today announced the opening of Hyundai Translocal Series: Ho Tzu Nyen, co-organized by the New Museum in New York, United States, and the Ulsan Art Museum in Ulsan, Korea. 

The exhibition opens at the New Museum on September 24, 2026, and runs through January 24, 2027, followed by a presentation at the Ulsan Art Museum from October 22, 2026, through February 21, 2027.

Hyundai Translocal Series: Ho Tzu Nyen is the first exhibition in a three-year collaboration between the two institutions as part of the Hyundai Translocal Series. This initiative by Hyundai Motor supports multi-year collaborations that encompass joint research, artwork commissions, exhibitions, public programming, and publications.

Hyundai Translocal Series: Ho Tzu Nyen presents newly commissioned, site-specific works by Singapore-based artist Ho Tzu Nyen, whose work across film, video, performance, and multimedia installation investigates the plurality of cultural identities across Southeast Asia. Drawing on numerous Eastern and Western cultural references, Ho’s works blend mythical narratives and historical facts to mobilize different understandings of history, its writing, and its transmission.

Commissioned for the New Museum, P for Power: Up Down (2026) is installed on screens in the museum’s OMA-designed, glass-front elevators looking onto the Bowery. When an elevator button is activated, a life-size child protagonist appears on screen and delivers a short text in the form of a mantra, question, riddle, or note reflecting on the nature of power. 

Each time a visitor presses a floor button, an AI system generates a new image sequence in real time. Here, AI functions not simply as a tool for producing images, but as a generative structure through which narratives and identities remain open to change. 

Presented in parallel with Ho’s commission for the Ulsan Art Museum, the exhibition connects New York and Ulsan through a shared conceptual framework while responding to the distinct architectural and cultural contexts of each site. 

Following the New York presentation, P for Power: Double Life of P (2026) will open at the Ulsan Art Museum on October 22. Configured as an immersive installation using 24 projectors and a multichannel sound system, P for Power: Double Life of P (2026) incorporates data drawn from Ulsan’s industries, technologies, materials, and soundscapes. Together, the mutable nature of the two works connects to Ho’s longstanding engagement with histories and identities that resist singular or fixed definition. Across New York and Ulsan, the exhibition explores the multiple meanings of power, from political and technological systems to more fluid notions of endurance, transformation, and agency.

“We are thrilled to inaugurate our partnership with an exciting new commission by the exceptional artist Ho Tzu Nyen exploring notions of power in the context of our two museums and our two cities.” – Massimiliano Gioni, Toby Devan Lewis Director of the New Museum, and Changsub Lim, Director of the Ulsan Art Museum

“We are delighted to present Hyundai Translocal Series: Ho Tzu Nyen, situating the artist’s ongoing exploration within the distinctive contexts of New York and Ulsan. Through institutional collaboration and translocal exchange, this exhibition fosters a dialogue on relationality and the contemporary narratives that unfold across place.” – DooEun Choi, Art Director of Hyundai Motor Company

Beginning with Hyundai Translocal Series: Ho Tzu Nyen, the New Museum and the Ulsan Art Museum will collaborate on a three-year exhibition program through 2028, with two additional commissions to follow. 

Through this collaboration, New York and Ulsan become interconnected sites of translation and transformation, where artistic ideas take on new meanings across translocal contexts. 

By presenting site-specific works on the New Museum’s elevator screens and at the Ulsan Art Museum’s XR Lab — an experimental space dedicated to media art — the collaboration creates an ongoing dialogue between the two cities while exploring how contemporary issues intersect with broader global currents. 

Hyundai Translocal Series: Ho Tzu Nyen is co-curated by: 

• Massimiliano Gioni, Toby Devan Lewis Director, New Museum 
• Gary Carrion-Murayari, Kraus Family Senior Curator, New Museum
• Taeyi Kim, Curatorial Fellow, New Museum 
• Changsub Lim, Director, Ulsan Art Museum 
• Kyungah Kweon, Curator, Ulsan Art Museum

**All images must be accompanied by the credit line below and used only to illustrate articles or features reviewing or reporting on Hyundai Translocal Series: Ho Tzu Nyen. Any alteration of the images, or use of the images on front covers may incur a fee and require prior authorization from the owner and copyright holder of the work. For such use, please contact the Hyundai Motor Company Press Office at: media@hyundai.com

Image Credit:

• Image 1: Installation view of the Hyundai Translocal Series: Ho Tzu Nyen (New Museum, New York). Photo: Dario Lasagni.
• Image 2-3: Installation view of the Hyundai Translocal Series: Ho Tzu Nyen (New Museum, New York). Photo: Steven Probert Studio.
• Image 4-5: Installation view of the Hyundai Translocal Series: Ho Tzu Nyen (New Museum, New York). Photo: Dario Lasagni.