Kia 360, inaugurated in 2017, is Kia's first brand experience space. It transformed the former Kia Domestic Sales Headquarters building into a brand experience zone, featuring exhibition spaces, a café, and a driving center. Initially named BEAT360, it was renamed Kia360 in 2021 following Kia's rebranding. The exterior was revamped using Kia's new brand colors, Midnight Black and Polar White. The 570-pyeong interior space is divided into three experience zones: Brand & Design Zone, EV Life Zone, and Kia User Zone. Visitors can explore Kia's brand direction and identity through the vehicles and diverse content in each zone.