Car Hailing is a mobility service that calls and uses a shared car to a desired location. As a type of ride hailing, which refers to the transportation service itself, it is trending recently as consumers can directly set the ride location and time through the platform. The automobile industry expects the popularization of car-hailing services based on self-driving cars in the near future. Therefore, automakers that have secured the mobility hardware base are actively collaborating with related companies. Hyundai Motor Group plans to establish an autonomous driving joint venture called Motional to provide economical and innovative self-driving mobility services.