Kia Expands FIFA World Cup 2026™ Campaign with Hero Film Launch and Fan Engagement Activities
- Kia
- 2026.06.12 (KST)
- 분량9min
- 조회수 2,311Views
- Kia launches FIFA World Cup 2026™ Hero Film highlighting the journey of a next-generation player stepping onto the football’s biggest stage through the Kia OMBC Cup
- At key tournament locations, Stadium Fan Experience and FIFA Fan Fest activations enable fans to connect through football, mobility and shared experiences
- Dedicated shuttle services in Los Angeles and Vancouver further enhance the fan journey as part of Kia’s extended mobility support
(SEOUL) June 11, 2026 – Kia Corporation (Kia) today announced the launch of its FIFA World Cup 2026™ Hero Film and a series of fan engagement activities, as the tournament officially begins across the United States, Canada and Mexico.
As FIFA's Official Mobility Partner, Kia aims to create memorable experiences for fans around the world, bringing its campaign message, ‘Inspiration Connects Us All’, to life through football (soccer), mobility and shared moments of inspiration.
"The FIFA World Cup 2026™ is a global stage where Kia is redefining how fans connect through football and mobility. Through bold, immersive experiences, we are bringing our brand vision ‘Inspiration Connects Us All’ to life—while pushing beyond mobility to create deeper, more powerful connections that resonate worldwide." — Minsoo Kim, Executive Vice President and Head of Global Brand & CX Division, Kia Corporation
How does the Hero Film showcase Kia’s vision for the FIFA World Cup 2026™?
Launching alongside the opening of the FIFA World Cup 2026™ tournament, Kia’s new Hero Film represents a key milestone in the brand’s global campaign.
Building on Kia’s Official Match Ball Carrier (OMBC) program and the Kia OMBC Cup 2026™—initiatives that bring young players from around the world to the FIFA World Cup 2026™—the film captures the journey of a next-generation player stepping onto football’s biggest stage. It portrays moments of anticipation, nerves and excitement, illustrating how these emotions mark the beginning of a new chapter filled with opportunity and inspiration.
Through this storytelling, Kia highlights its commitment to empowering the next generation, while advancing its long-term vision for its FIFA partnership — connecting fans, players and the global football community through shared experiences and cultural exchange.
How is Kia engaging with fans during the FIFA World Cup 2026™ tournament?
As the FIFA World Cup 2026™ gets underway, Kia is introducing a range of fan engagement activities to bring its ‘Inspiration Connects Us All’ campaign to life at key tournament touchpoints, including stadiums and major city fan zones across the host countries:
| Activation | Location Type | Host Cities | Operating Schedule |
|---|---|---|---|
| Stadium Fan Experience (SFE) | Official match venues | LA, Dallas, Kansas City, Seattle, Philadelphia, Vancouver, Mexico City (7 cities) | Match days only; opens approximately 3 hours prior to kickoff (4 hours for select matches) |
| FIFA Fan Fest™ (FFF) | City centers | LA, Dallas, Kansas City, Philadelphia, Vancouver, Mexico City (6 cities) | Operates throughout the tournament, with select cities following tailored schedules; Los Angeles runs June 11–14 |
Kia's fan engagement booths will feature interactive activations designed to celebrate the tournament and deepen fan connections:
· Custom Player Card Experience: Fans can create customized player cards featuring themselves in their national team uniform. Player cards created across host cities will be displayed in real time on LED screens at Kia activation sites, enabling fans to connect and share the experience with one another across locations.
· Country & City-Themed Vehicle Displays: Kia vehicles wrapped in custom designs inspired by participating countries and host cities.
· Tri-Net Themed Architecture: A signature triangular booth design symbolizing the first-ever tri-nation FIFA World Cup™, where fans can interact and take part in shared experiences reinforcing Kia's core message that inspiration is driven by connection.
How will Kia assist visitors with mobility at the FIFA World Cup 2026™?
Kia will operate dedicated shuttle services in Los Angeles and Vancouver during the tournament as part of its mobility support for the FIFA World Cup 2026™. The service will provide seamless transportation between key fan locations while enhancing the overall fan journey through integrated brand experiences:
· Los Angeles: 50 vehicles, including Telluride, Carnival and EV9
· Vancouver: 20 vehicles, including EV9, EV5 and Carnival
The shuttle experience will also incorporate FIFA World Cup 2026™ Display Themes into the customer journey, transforming mobility into an immersive brand touchpoint.
In addition, as FIFA’s Official Mobility Partner, Kia will also support the broader tournament operations by deploying a total of 660 vehicles—including Telluride, Sportage, Carnival, Sorento, K4, K4 Hatchback, Niro and Sonet models—across the United States, Canada and Mexico.
What is Kia’s affiliation with FIFA?
Kia has been an official partner of FIFA, the global football governing body, since 2007. As the organization’s Official Mobility Partner, Kia will provide transportation, autonomous driving technologies and future mobility services at FIFA’s global events and tournaments through 2030.
