Hyundai Motor Company Expands FIFA World Cup 2026™ Campaign into Gaming through Collaboration with Epic Games
- Hyundai Motor Company
- 2026.06.10 (KST)
- 분량10min
- 조회수 814Views
- As an Official Partner of the FIFA World Cup 2026™, Hyundai Motor collaborates with Epic Games on FIFA World Cup–themed Limited Time Events (LTEs), developed under Epic Games’ separate partnership with FIFA
- Players can compete in Rocket League and Fortnite LTEs and complete in-game challenges to unlock the Hyundai IONIQ 6 N Line vehicle and FIFA World Cup™–themed decal
- Hyundai Motor will host an exclusive Rocket League tournament, ‘Next Starts Now Cup, presented by Hyundai,’ featuring gaming creators and live streaming to extend engagement beyond gameplay
SEOUL, June 10, 2026 – Hyundai Motor Company today announced a collaboration with Epic Games to extend the excitement of the FIFA World Cup 2026™ into the gaming world through new and immersive brand experiences. Through this collaboration, Hyundai Motor will engage global football (soccer) fans and gamers via FIFA World Cup 2026™-themed events in Epic Games’ popular titles, Rocket League and Fortnite.
This initiative reflects Hyundai Motor’s commitment as an official partner of the FIFA World Cup™, building on nearly 27 years of sponsorship since 1999, and explores new ways to connect mobility, sport and gaming through brand experiences.
Timed to coincide with the FIFA World Cup 2026™, the collaboration gives football (soccer) and gaming fans new ways to engage with Hyundai Motor through Limited Time Events (LTEs) in Rocket League and Fortnite. Players can unlock Hyundai-themed content, compete on behalf of participating nations and experience the IONIQ 6 N Line in-game.
The collaboration connects football fans and gamers through interactive experiences inspired by the energy and global culture of the FIFA World Cup™. The initiative also reflects Hyundai Motor’s broader vision for how mobility, entertainment and digital engagement can intersect during major global moments.
What Makes This Partnership Unique?
By bringing the IONIQ 6 N Line into some of the world’s most-played online games, Hyundai Motor is creating new ways to engage with fans.
"The FIFA World Cup™ is where the world’s biggest football moments happen, while Rocket League and Fortnite bring together millions of gamers every day through competition and engagement. At Hyundai Motor, we have been continuously expanding our reach to next-generation audiences through gaming. Through this collaboration, we look forward to deepening our connection with fans worldwide at the intersection of mobility, sport, and gaming during the FIFA World Cup 2026™” – Sungwon Jee, Executive Vice President and Global Chief
Marketing Officer at Hyundai Motor Company.
Hyundai Motor is the only automotive brand participating in the Rocket League and Fortnite LTEs, positioning the brand at the intersection of gaming and global sports.
How Can Players Compete in Rocket League?
As part of the collaboration, players in Rocket League will be able to unlock the IONIQ 6 N Line vehicle item and a special FIFA World Cup 2026™-themed decal from June 11 to July 19, allowing for in-game vehicle customization. Players can:
· Represent one of the 48 qualified FIFA World Cup™ nations in global online matches, earning points for their country by scoring goals in matches
· Unlock the IONIQ 6 N Line as a drivable vehicle by completing 10 in-game challenges
· Earn the FIFA World Cup™-themed decal by driving the IONIQ 6 N Line for more than 8,000 meters
Progress will be tracked on Rocket League’s leaderboard, with players receiving rewards tied to the winning nation at the event’s conclusion.
As part of its broader FIFA World Cup 2026™ campaign, ‘Next Starts Now,’ Hyundai Motor will host the ‘Next Starts Now Cup, presented by Hyundai,’ a dedicated Rocket League tournament featuring gaming influencers and professional players competing exclusively using the IONIQ 6 N Line.
Matches will be live streamed on participating creators’ channels, extending engagement beyond gameplay and allowing fans to follow the competition through both play and viewing.
How Does the Fortnite Experience Work, in Partnership with Hyundai Motor?
As part of the collaboration, Fortnite will feature an LTE running from June 25 to July 19, incorporating Hyundai Motor-branded in-game content. Players participating can:
· Complete weekly missions to unlock the IONIQ 6 N Line vehicle item and FIFA World Cup™–themed decal
· Use the unlocked vehicle as an in-game mobility tool, enabling players engage with Hyundai Motor through gameplay
The experience gives players new ways to interact with Hyundai Motor throughout the tournament while earning rewards and exploring Fortnite using the IONIQ 6 N Line.
What’s Available Across the Epic Games Ecosystem?
Beyond digital engagement, the collaboration will also extend into offline spaces. FIFA World Cup™–themed exhibitions will be held at Hyundai Motorstudio locations in select regions, including dedicated gaming experience zones in Goyang and Busan, where visitors can interact with the IONIQ 6 N Line featured in the in-game experiences.
