Hyundai Motor Group Celebrates Multiple Cannes Lions Awards for Advanced Tech Campaigns
- Hyundai Motor Company
- Kia
- 2026.06.30 (KST)
- 분량7min
- 조회수 150Views
- Hyundai Motor Group earned three Cannes Lions awards, highlighting its world-class creative capabilities and commitment to human-centric innovation
- “Vision Pulse” campaign wins Bronze Lion for showing how advanced UWB tech is utilized in child-friendly safety devices to protect young commuters
- Additional wins include Hyundai Motor Company’s “Coquí Alarmed” campaign (Grand Prix) and “Forests Without Names” (Bronze Lion)
SEOUL, June 30, 2026 – Hyundai Motor Group (the Group) won three awards at the Cannes Lions International Festival of Creativity 2026, reinforcing its growing recognition for creative excellence and innovation.
The Group’s “Vision Pulse” campaign received Bronze Lion, underscoring its world-class creative capabilities and commitment to translating advanced technology into human-centric solutions. In addition, Hyundai Motor Company earned a Grand Prix in the Audio & Radio category for “Coquí Alarmed,” and a Bronze Lion in the Creative Data category for “Forests Without Names,” achieving back-to-back recognition at Cannes Lions in 2025 and 2026.
The Group continues to demonstrate that creative excellence paired with purposeful innovation is a sustained, globally recognized standard. This year’s awards reflect the Group’s broader journey as a future mobility innovator, extending recognition across both corporate social responsibility and advanced technology initiatives.
How Does the ‘Vision Pulse’ Campaign Use Advanced Tech to Protect Young Commuters?
The “Vision Pulse” campaign — winner of the Bronze Lion in the Design Lions: Use of Emerging Technology category — highlights a pilot program using advanced ultra-wideband (UWB) technology to protect children on school commutes. By equipping buses with UWB sensors and designing child-friendly, guardian-spirit keychains, the Group seamlessly integrated safety technology into daily routines. Designed to be both intuitive and approachable, the keychains also function as bedside nightlights, encouraging natural charging behavior and consistent use.
Technically, Vision Pulse acts as an invisible shield, using high-frequency GHz radio waves to bypass traditional line-of-sight limitations. Because UWB waves penetrate structures and diffract around obstacles, the system is able to track vehicles, cyclists and pedestrians within a 100-meter radius with up to 10-centimeter accuracy — even in dense intersections.
The initiative addresses real-world safety challenges by leveraging the Group’s existing Digital Key 2 ecosystem. It also has the potential to reduce reliance on conventional high-cost sensor technologies, such as LiDAR and radar, while maintaining a high level of safety performance. Beyond school zones, the Group is validating this technology in industrial settings, including collision-prevention pilots at the Kia PBV Conversion Center and the Busan Port Authority.
Hyundai Motor Group Winning Campaigns Overview
| Campaign Title | Core Strategy | Category / Award |
|---|---|---|
| “Coquí Alarmed” | Cultural Storytelling: Transforming a routine vehicle lock sound into a powerful statement of cultural identity and conservation | Category: Audio & Radio Award: Grand Prix |
| “Vision Pulse” | Safety Technology: Showcases how advanced UWB tech is transformed into child-friendly safety devices to protect young commuters. | Category: Design Lions: Use of Emerging Technology Award: Bronze Lion |
| “Forests Without Names” | CSR / Marine Ecosystems: Raising awareness for unprotected sea forests by officially naming them, transforming an invisible marine issue into an actionable conservation movement. | Category: Creative Data Award: Bronze Lion |
